Korea Strategy by Innomove

Korea Strategy is a consulting and interim management practice of Innomove, a boutique strategic management consulting firm in Korea. Korea Strategy is dedicated to serving international businesses interested in Korea and Korean companies.

Affordable

Big consulting firms have many consultants on the payroll. They need a large project to maintain them. As a result, the price is too high for many companies.

Korea Strategy is free from the pressure as a one-person practice, and finds a small and modular work attractive.

As a result, our service tends to be much more affordable.

Innovative

Hyokon Zhiang has a track record of innovative ideas that had large impacts.

He initiated and designed the business model of the first online insurance company in Korea.

Hyokon also recommended a new business model for a large bookstore, which contributed significantly to its profitability.

Well connected

Hyokon is well connected to executives at top Korean companies like Samsung, LG, Hyundai, and SK, Internet giants like Naver and Kakao, investment firms, financial service companies, and startups.

He also knows capable independent professional service firms and individuals, who he teams up with as needed.

Hyokon Zhiang

Hyokon Zhiang is the founder of Innomove and runs Korea Strategy. Before starting Innomove, Hyokon worked at Bain & Company.

He has a track record of creating and changing businesses with innovative business models and strategies.

  • Devised the business model of the first online insurance company in Korea which is also one of the first in the world. It created a new market and brought a paradigm shift in the insurance industry.
  • For a large book retailer, proposed new business models other than selling books. This made the business more resilient for the change in the book market and improved its profitability.
  • Advised a battery manufacturer on creating a platform business using electric car battery data. This innovative service attracted thousands of EV drivers in the first year.

He has worked with international companies such as Estee Lauder, AXA, Motorola, Coca Cola for Korea market development.

Hyokon is well connected in Korean business community, and has collaborative relationships with other professional service firms in and outside Korea. He also advises start-ups.

He is an MBA from Kellogg School of Management, graduating as the top finance student. He also graduated as an economics major from Seoul National University. See more about him on LinkedIn.